Hyper What?

The Re-net decided a couple of years ago that the St. Paul Real Estate Blog is "hyper-local".  I have no idea what that means.  Perhaps it got the name because it is a business blog for local consumers as opposed to the ever popular blogs about blogging or blogs written for Realtors by Realtors. Who knows why the deciders decided on hyper-local.  The term has no meaning for me but it seems to have meaning for others. Being Hyper-local seems to make my blog special . . I guess being special is kind of nice but does it really matter?  My readers don't care what it is called and I guess I should not care either but when we go out to teach others we should have a definition for hyper-local. Maybe the tern local is good enough? If a phrase is needed how about 'local focus'?


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4 Responses to Hyper What?

  1. ines says:

    LOL!!! yes…..your blog is hyper-local and so is mine (you crack me up)

  2. teresa boardman says:

    Yours is hyper local mine has highly focused content.

  3. ines says:

    hyper-local focused content

  4. teresa boardman says:

    You are hyper . . . I am local

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