It is all about the brand. The weenie brand will be ten years old next year and it is time to think about updating the brand. For now I am going to change it from: “The blog of mass destruction cleverly disguised as a hot dog stand” to: “The blog of disruption cleverly disguised as a hot dog stand”
Changing “mass destruction” to “disruption” might seem like a small change but to those of us who know and love the real estate industry it is a big change and change is good especially if it is just for the sake of change and is disruptive.
