This just in from David Smith, the guy in the red shirt, Mr. Tucson himself.
Remember RE 1.0 and the push "It is all about selling you are the agent" Then the battle cry of RE 2.0. "Transparency".
Realtor magazine (for Realtor magazine) does a better than usual take on RE 2.0. But does the right hand know what the left hand is doing.
How many times do you count "MAX"?