Cronyism helps keep real estate white and male

Cronyism the practice of appointing friends or associates to positions or otherwise showing them favor due to having a relationship with them.

Cronyism can be found in any industry and in politics too. Many of us were taught from a young age that it isn’t what you know but who you know.

Real estate is a special industry though. It is literally run by men with the next group of men being groomed to take over when the older men retire.

If you want to get ahead, get to know the right people and make sure that they like. you.

Get to know the right people.

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Clubhouse is just for real estate

By now everyone has heard of Clubhouse, the latest social media platform that is just for real estate pros.

If you are not using it yet it is because it is by invitation only and no one has invited you. Loser!.

If you are not hanging out on Clubhouse you will likely be out of business by the end of the year.

We all know what happened to real estate agents who did not use TickTock. We have never heard anything about them which kind of proves my point.

Eventually, anyone will be able to join Clubhouse but when that happens it is too late.

There are people standing by who can help you with your Clubhouse strategy. Remember Clubhouse is for real estate but it won’t work without a strategy and chances are you will need to attend a webinar.

Happy New Year!

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A higher standard of lying and spreading lies

REALTORS are held to a higher standard but apparently the standard is low enough so that REALTORS can spread lies and misinformation on Facebook and anywhere else they choose.

They can share medical information about cures for viruses that have been disproven and that are sometimes dangerous and sometimes banned from social media sites.

I have seen some downright dangerous information shared among REALTORS who belong to groups that support some extreme conspiracy theories.

They call themselves devout Christians and at the same time, they express their hatred for large groups of people who do not share their political beliefs.

They accuse public figures or all sorts of crimes against children up to and including eating them.

There are times when I have to ask myself if I really want to remain a member of the National Association of Realtors along with a bunch of conspiracy theorists who spread lies?

Is it alright to spread misinformation about a deadly pandemic? How is this alright? Where is the higher standard?

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The world of the clueless

I have been working on building and strengthening my filters. Lately, I have successfully blocked my natural urge to be openly critical of some organizations that are whiter and more male than the KKK as they write about becoming more diverse.

It has been hard and at times it is almost painful to watch these good ole boys working on their new cause. They are going about it all wrong but it isn’t my place to comment. That is why I am beefing up my filters so that I can read the new stuff in the spew stream until they all go back to being the white men who are in charge of everything and continue to exclude anyone who isn’t like them.

Ooops! FILTERS!

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People behaving badly

If you sell real estate or are part of the real estate industry now is the time to wring your hands and work hard to come up with the blandest most neutral statement that you can about “difficult times” and “uncertain times”

Obsess over making a statement that is just right. This isn’t the time to show emotion.

Go ahead and refer to peaceful protests as riots and call protesters looters. Focus on agitators who are taking advantage of civil unrest but don’t use the term “civil unrest” the phrase is very bad for home sales.

Go ahead and remind everyone that all lives matter and that you don’t see color.

Do not under any circumstances take a stand on anything or raise your voice or march in a peaceful protest. Do not take a stand. This will pass and until it does you can perfect your virtual tours and tweak your drip campaign.

It is always safe to Quote Martin Luther King.

Don’t get involved in what is going on all over the country. Stay away because black lives do not matter enough to risk losing business over.

Believe that things will go back to the way they were and until then keep your head down. Stay in your happy place watching those webinars on how to dominate your market and remember TIK TOK is just for real estate.

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Essential or not?

There are so many great topics to write about on the blog of mass destruction cleverly disguised as a hot dog stand during this year of the apocalypse.

Governors from coast to coast have asked residents to stay at home. People in essential jobs or services are allowed to continue working. In several states, real estate services are considered essential.

The people who are finding housing for those who do not have it or who are assisting people who were in the process of buying or selling a home before the apocalypse hit are providing essential services.

Some real estate services may be essential but not all real estate agents are essential. Right now there are a lot of non-essential REALTORS doing a lot of marketing. They want the world to know that real estate services are essential and somehow that makes them essential too.

As their friends and neighbors face layoffs they are proudly proclaiming their essentialness.

Consumers will need to learn the difference between the essential agents and the mostly useless agents who would be doing us all a favor by staying home.

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Please talk down to me

Interesting times since COVID-19 stay at home orders are keeping most of us at home. It is clear to me that there are many who do not recognize disruption when they see it. This is disruption.

We in the real estate industry are being bombarded with advertising. I had no idea that so many real estate agents are new to working from home offices. I think I understand some of the issues.  Working in a real estate office would be a big challenge for me and there would be an adjustment period but if I had to do it I would manage somehow.

Working with clients that I never meet in person isn’t new to me. Most of them have no interest in using ZOOM but I do have it and have used it on occasion.  It will be replaced with something better, which will be replaced with something else any day now.

My sympathies to those who can not work without video conferencing that they don’t know how to use. For those who do know how to use it, and have to use it I can’t imagine how exhausting it must be to ZOOM all day. I know you are super busy and that isn’t a humblebrag.

There are vendors and others who seem to believe that this is the time for me to re-learn the real estate business and that when this is all over life will be grand.   I think they should take this time to rethink their own business strategies if they want to survive the recession after the apocalypse.

The marketing advice, in particular, has been off-key. People keep saying we are in uncharted territory yet they want to promote the same tired marketing with the words “covid-19” and “uncertain times” added.

I can’t think of anything less appealing right now than the “back to the basics” that marketers and others are trying to cram down my throat.

I resent the assumption that I need to go back to anything or that there are basics I have forgotten of that I don’t practice.

I definitely don’t want to spend what could be the last few days or weeks of my life working on my business.

For me, the basics have changed.  They are about making the perfect loaf of bread without all of the ingredients or how to make each roll of toilet paper last longer.

One use of any extra time I may have during this apocalypse is to beef up my spam filters and unfollow tone-deaf marketers and stop reading condescending Facebook pages and real estate news articles.

This is a great time to cull out the noise and start thinking about how to get through each day and what comes next and I am not thinking just about my real estate businesses.

If you survive the apocalypse and go back to business as usual good for you. If you want to go back to the good old days good for you.  If you don’t rest assured even though you believe you are essential there are many with similar businesses who are happy to take your place.

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