Here we are at the weenie. It is spring and I am busy as $$#@!! yet I write.
I haven’t gotten on the Clubhouse bandwagon. I have been an early adapter in just about everything except Clubhouse. Yes, I have played around with “Tick Tock”, it makes me yawn but I can use it with my current phone.
Clubhouse isn’t aligned with my brand or my values for that matter. (I can’t believe I used “brand” and “aligned” in the same sentence but it appears that I just did). Clubhouse uses “exclusivity” and “scarcity” as a gimmick.
How many people have iPhones in the United States? Currently, there are more than 113 million iPhone users in the United States, accounting for about 47 percent of all smartphone users in the United States. (stasita.com)
I could probably get the app on my iPad and I have done that in the past when I have wanted to try an app that is only available for the iPhone.
If your business is using Clubhouse for marketing in some form or another you might be missing the majority of the smartphone users in the US.
The clubhouse is by invitation only. I know “exclusivity” is a marketing gimmick but it isn’t one I engage in during a time when being inclusive is the new black.
There have been a few recent real estate industry events I was somewhat interested in that require Clubhouse. I feel as though I have been issued an ultimatum. Use Clubhouse or be banished from the collective.
Nothing says “community” like hosting several events on an app that the 53% can’t get.
Cronyism the practice of appointing friends or associates to positions or otherwise showing them favor due to having a relationship with them.
Cronyism can be found in any industry and in politics too. Many of us were taught from a young age that it isn’t what you know but who you know.
Real estate is a special industry though. It is literally run by men with the next group of men being groomed to take over when the older men retire.
If you want to get ahead, get to know the right people and make sure that they like. you.
Get to know the right people.
By now everyone has heard of Clubhouse, the latest social media platform that is just for real estate pros.
If you are not using it yet it is because it is by invitation only and no one has invited you. Loser!.
If you are not hanging out on Clubhouse you will likely be out of business by the end of the year.
We all know what happened to real estate agents who did not use TickTock. We have never heard anything about them which kind of proves my point.
Eventually, anyone will be able to join Clubhouse but when that happens it is too late.
There are people standing by who can help you with your Clubhouse strategy. Remember Clubhouse is for real estate but it won’t work without a strategy and chances are you will need to attend a webinar.
Happy New Year!
REALTORS are held to a higher standard but apparently the standard is low enough so that REALTORS can spread lies and misinformation on Facebook and anywhere else they choose.
They can share medical information about cures for viruses that have been disproven and that are sometimes dangerous and sometimes banned from social media sites.
I have seen some downright dangerous information shared among REALTORS who belong to groups that support some extreme conspiracy theories.
They call themselves devout Christians and at the same time, they express their hatred for large groups of people who do not share their political beliefs.
They accuse public figures or all sorts of crimes against children up to and including eating them.
There are times when I have to ask myself if I really want to remain a member of the National Association of Realtors along with a bunch of conspiracy theorists who spread lies?
Is it alright to spread misinformation about a deadly pandemic? How is this alright? Where is the higher standard?
I have been working on building and strengthening my filters. Lately, I have successfully blocked my natural urge to be openly critical of some organizations that are whiter and more male than the KKK as they write about becoming more diverse.
It has been hard and at times it is almost painful to watch these good ole boys working on their new cause. They are going about it all wrong but it isn’t my place to comment. That is why I am beefing up my filters so that I can read the new stuff in the spew stream until they all go back to being the white men who are in charge of everything and continue to exclude anyone who isn’t like them.
If you sell real estate or are part of the real estate industry now is the time to wring your hands and work hard to come up with the blandest most neutral statement that you can about “difficult times” and “uncertain times”
Obsess over making a statement that is just right. This isn’t the time to show emotion.
Go ahead and refer to peaceful protests as riots and call protesters looters. Focus on agitators who are taking advantage of civil unrest but don’t use the term “civil unrest” the phrase is very bad for home sales.
Go ahead and remind everyone that all lives matter and that you don’t see color.
Do not under any circumstances take a stand on anything or raise your voice or march in a peaceful protest. Do not take a stand. This will pass and until it does you can perfect your virtual tours and tweak your drip campaign.
It is always safe to Quote Martin Luther King.
Don’t get involved in what is going on all over the country. Stay away because black lives do not matter enough to risk losing business over.
Believe that things will go back to the way they were and until then keep your head down. Stay in your happy place watching those webinars on how to dominate your market and remember TIK TOK is just for real estate.
There are so many great topics to write about on the blog of mass destruction cleverly disguised as a hot dog stand during this year of the apocalypse.
Governors from coast to coast have asked residents to stay at home. People in essential jobs or services are allowed to continue working. In several states, real estate services are considered essential.
The people who are finding housing for those who do not have it or who are assisting people who were in the process of buying or selling a home before the apocalypse hit are providing essential services.
Some real estate services may be essential but not all real estate agents are essential. Right now there are a lot of non-essential REALTORS doing a lot of marketing. They want the world to know that real estate services are essential and somehow that makes them essential too.
As their friends and neighbors face layoffs they are proudly proclaiming their essentialness.
Consumers will need to learn the difference between the essential agents and the mostly useless agents who would be doing us all a favor by staying home.