This was written way back in 2014 but I think it is still relevant today.
I keep reading about “paperless agents” and I wanted to shed a little light on what that is all about.
Today’s modern real estate agents are made of the following ingredients:
Almost 99% of the mass of the average agents body is made up of six elements: oxygen, carbon, hydrogen, nitrogen, calcium, and phosphorus. Only about 0.85% is composed of another five elements: potassium, sulfur, sodium, chlorine, and magnesium.
Most agents are no longer made of paper or paper by-products, hence the term “paperless agent”. Our company can guarantee that all of our agents are paper free and made of only natural ingredients with no added chemicals and that they are all organically grown.
I am not sure if robots worry but if they do I would like them to know that real estate agents are not a threat. No agent can ever replace a robot. Robots can be designed to calculate commissions faster than humans and they can be programmed to give wonderful listing presentations. Robots can also record what clients are saying and do as they are told.
Robots do not need to sleep and can be available 24 X 7 which gives them a huge advantage in working with buyers. Real estate agents sometimes sleep, eat and even take entire days off and their timing really sucks. While an agent is sleeping that perfect home that came on the market while a home buyer was working working will be sold to another buyer who has an agent who sleeps until noon and is up all night.
With the right programming robots will always be honest and will act in the best interests of their clients and can be programed to follow the Realtor Code of Ethics.
Robots really do not need to worry about being replaced by real estate agents.
I saw an advertisement about how to” avoid 6 deadly lead generation mistakes”. Seriously. “Deadly lead generation mistakes.”
Calm down people. If you make a mistake while attempting to generate leads no one is going to die. . . . OK I suppose it could happen. If an agent flies a plane with a banner advertising his business in an attempt to generate leads and the plane crashes, that could be deadly. . . so don’t do that.
Maybe an agent who hosts an event that involves food could accidentally kill someone with a tree nut allergy with peanut butter cookies.
What if an agent went door knocking and accidentally knocked so hard that the door fell down and crushed the home owner?
OK I am wrong this time. Lead generation can be deadly. Never mind. Be careful out there.
I am looking for a four-star real estate agent. Why am I looking for a four-star agent? Because I truly believe the four-star agent will work harder because he or she has not yet reached perfection and they may also be more malleable. They are rare and unique in a world filled with five-star agents, they stand out, like a white unicorn in a heard of zebras.
The four star agent remains elusive but I know there is one out there somewhere, after all, it isn’t like I am looking for a three-star agent, or a one-star agent.
I don’t have to look far to find a four-star novel or movie or hotel, or even a four-star restaurant. In fact four-star businesses, services and products are a mainstay in my household. Where have all the four-star agents gone?
Hot dog stand
Hiring a consultant to “grow your business” has become a thing in real estate. First off when ever I read or hear “grow your business” I think of my uncle, the one who sold Amway. He was always working on “building his downline” so he could become wealthy.
My uncle never got rich but he always had something to do and some place to go and enjoyed talking about the business.
There are some challenges in recruiting agents. They want to work in a company that is run pretty much or exactly like the company they are in now, yet they want something different. I am something different. I am an experience. I am not a franchise.
I am also finding that the experts that I could hire to help me achieve greatness specialize in helping a real estate company to become just like every other company of a similar size right down to how the web sites look, and they think inside the box and that isn’t creative enough for someone like me who has a blog called the real estate weenie.
If I really wanted to be just like everyone else there are certainly plenty of opportunities to do so. I probably couldn’t pull it off but that doesn’t bother me.
There are many ways to achieve mediocrity. I don’t think I have to spend more money or hire anyone to show me the way. I may not know what I don’t know but am confident in my ability to be like everyone else if I try hard enough and want it bad enough. If I choose mediocrity I can do it all on my own.
Toilet – flushing out “bad” agents
This is an annual thing. There are a couple of really smart guys who do not sell real estate or own a real estate company, or even work in one but who are in one of the many cottage industries that make up the real estate industry.
They observe that there are some real estate agents who are incompetent and a few who are crooked too. They opine about how the problem can be solved as they warn us that we had better shape up.
These same brilliant people will be back next year with the same observations and next year there will be just as many incompetent and crooked agents as there were last year and every year.
As for these agents we don’t know how many there are or even exactly what they are doing or not doing that is wrong. We do know that none of the agents that we know are those agents. (If you followed me this far congratulations!)
As for the geniuses it makes them look smart to point out big horrible problems that they are not responsible for fixing.
Nice to be back on this blog of mass disruption cleverly disguised as a hot dog stand.
These days just about everything from virtual tours to open houses where the Realtor uses a special app on his iPad are working better than ever. I know this because homes are selling faster than ever.
Homes that are being marketed with video are selling faster and even homes that are not being marketed at all are selling. Heck I have even sold a couple that were not for sale.
We are experiencing one of the strongest sellers markets ever. There are plenty of buyers in fact there are more buyers than there are sellers.
I often wonder if new technology and the use of technology is causing homes to sell faster and for more money or if the sellers market is caused by high buyer demand and fewer people wanting to sell, and the sellers market is helping the products that are supposed to help us sell homes faster and for more money.
Some of the products that were designed to sell homes faster or to attract buyer leads that did not work in 2009 may work now. Back during the crash is was hard to give houses away. Today all it takes in a “coming soon” sign and the house goes under contract.
The fact that everything is working better is good news and it probably won’t stop agents from spending gobs of money on products that help houses sell or on buyer leads.
I think I read somewhere that more money is spent on each buyer lead than buyers spend on houses each year. 🙂