I saw an advertisement about how to” avoid 6 deadly lead generation mistakes”. Seriously. “Deadly lead generation mistakes.”
Calm down people. If you make a mistake while attempting to generate leads no one is going to die. . . . OK I suppose it could happen. If an agent flies a plane with a banner advertising his business in an attempt to generate leads and the plane crashes, that could be deadly. . . so don’t do that.
Maybe an agent who hosts an event that involves food could accidentally kill someone with a tree nut allergy with peanut butter cookies.
What if an agent went door knocking and accidentally knocked so hard that the door fell down and crushed the home owner?
OK I am wrong this time. Lead generation can be deadly. Never mind. Be careful out there.
I am looking for a four-star real estate agent. Why am I looking for a four-star agent? Because I truly believe the four-star agent will work harder because he or she has not yet reached perfection and they may also be more malleable. They are rare and unique in a world filled with five-star agents, they stand out, like a white unicorn in a heard of zebras.
The four star agent remains elusive but I know there is one out there somewhere, after all, it isn’t like I am looking for a three-star agent, or a one-star agent.
I don’t have to look far to find a four-star novel or movie or hotel, or even a four-star restaurant. In fact four-star businesses, services and products are a mainstay in my household. Where have all the four-star agents gone?
Hot dog stand
Hiring a consultant to “grow your business” has become a thing in real estate. First off when ever I read or hear “grow your business” I think of my uncle, the one who sold Amway. He was always working on “building his downline” so he could become wealthy.
My uncle never got rich but he always had something to do and some place to go and enjoyed talking about the business.
There are some challenges in recruiting agents. They want to work in a company that is run pretty much or exactly like the company they are in now, yet they want something different. I am something different. I am an experience. I am not a franchise.
I am also finding that the experts that I could hire to help me achieve greatness specialize in helping a real estate company to become just like every other company of a similar size right down to how the web sites look, and they think inside the box and that isn’t creative enough for someone like me who has a blog called the real estate weenie.
If I really wanted to be just like everyone else there are certainly plenty of opportunities to do so. I probably couldn’t pull it off but that doesn’t bother me.
There are many ways to achieve mediocrity. I don’t think I have to spend more money or hire anyone to show me the way. I may not know what I don’t know but am confident in my ability to be like everyone else if I try hard enough and want it bad enough. If I choose mediocrity I can do it all on my own.
Toilet – flushing out “bad” agents
This is an annual thing. There are a couple of really smart guys who do not sell real estate or own a real estate company, or even work in one but who are in one of the many cottage industries that make up the real estate industry.
They observe that there are some real estate agents who are incompetent and a few who are crooked too. They opine about how the problem can be solved as they warn us that we had better shape up.
These same brilliant people will be back next year with the same observations and next year there will be just as many incompetent and crooked agents as there were last year and every year.
As for these agents we don’t know how many there are or even exactly what they are doing or not doing that is wrong. We do know that none of the agents that we know are those agents. (If you followed me this far congratulations!)
As for the geniuses it makes them look smart to point out big horrible problems that they are not responsible for fixing.
Nice to be back on this blog of mass disruption cleverly disguised as a hot dog stand.
These days just about everything from virtual tours to open houses where the Realtor uses a special app on his iPad are working better than ever. I know this because homes are selling faster than ever.
Homes that are being marketed with video are selling faster and even homes that are not being marketed at all are selling. Heck I have even sold a couple that were not for sale.
We are experiencing one of the strongest sellers markets ever. There are plenty of buyers in fact there are more buyers than there are sellers.
I often wonder if new technology and the use of technology is causing homes to sell faster and for more money or if the sellers market is caused by high buyer demand and fewer people wanting to sell, and the sellers market is helping the products that are supposed to help us sell homes faster and for more money.
Some of the products that were designed to sell homes faster or to attract buyer leads that did not work in 2009 may work now. Back during the crash is was hard to give houses away. Today all it takes in a “coming soon” sign and the house goes under contract.
The fact that everything is working better is good news and it probably won’t stop agents from spending gobs of money on products that help houses sell or on buyer leads.
I think I read somewhere that more money is spent on each buyer lead than buyers spend on houses each year. 🙂
If I were to develop my own guidelines for who I would want to honor on a list of industry influencers this is what they would look like:
- Influencers would have to be human beings, not machines, groups or organizations.
- People who are abusive to others would be ineligible for any list.
- People who do not like people would be excluded which is why I would never put myself on a list. I am not a bad person but I don’t always play well with others and that sets a bad example.
- People who work for large corporations would be excluded unless they were responsible for taking the company in a new direction.
- People who get paid to influence others wouldn’t make my list.
- I would reserve a few spots for non-traditional leaders. People without titles but with influence and are leaders because they have followers which isn’t the same as a job title.
- It would be very hard to stay on my list for years.
Keep in mind lists are for the list makers and the list makers get most of the benefit. They gain power by being the source of the list not to mention all that extra traffic and chatter on the internet. The next list that comes out for the real estate industry will be a list of suites that I never heard of and people with no imagination.
OK maybe they have imaginations they just don’t use them in any way that makes them stand out from the rest of the men who are in charge of running just about everything on the planet. . . and wow! look at how they are running it. What a mess!
There may even be a special category on the next list just for women but probably not for old short women. No company is that progressive.
The people who make the list will be mostly white, many will be all white and they will look like the pictures in the business journal I used to subscribe to but canceled because it is really a mens magazine.
They probably make a lot of money but they are not part of my world and I don’t feel their influence or even realize they exist until I see the list which may be the only good reason for making a list.
When my daughter was in junior high I used to tell her that most people never mature beyond junior high and that she needed to learn how to cope with her ass hat class mates. I am reminded of this every time a list is published and drama ensues. Most people leave Junior High but a lot of the Junior High seems to stay inside for life.
Cheers! Happy New Year!
I am considering moving my business to Canada, or possibly Mexico. I will consider staying in the U.S. if the government gives me a million dollars. I would like the million dollars in cash. Preferably large bills. In addition a tax reduction would be greatly appreciated. Thank you fellow tax payers and Uncle Sam.