Brand confusion

The most recent data about National Association of Realtor members says that 62% are female and that the median age is 60.

81% of motorcycle owners are male, and the median age of a motorcycle owner is 50.

Soooooo.  . . . the National Association’s “riding with the brand” campaign makes perfect sense as a way to showcase who we R.

REALTOR® PRIDE will sweep across the nation with Riding with the Brand! United by our pride in the profession, together we’ll celebrate what it means to be REALTOR® STRONG

Members can win a “riding with the brand” motorcycle and they have “riding with the brand” belt buckles.

It is possible that the National Association of Realtors (NAR) is out of touch with its members.

Maybe the campaign is supposed to resonate with some other group of people.  “Riding with the brand” is traveling around the country and promoting Realtors.

Nothing says Realtor like a motorcycle except for maybe a big ole belt buckle.

Sometimes I get the feeling that NAR is in denial. They wish that members were young and male but instead, members are people just like me. I haven’t been young for some time now and I have never been male.

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