This year kind of reminds me of 2007 or 2008. There were “influencers” preaching about social media and how to use it to get rich.
Experts took to the stage and taught us all how to expand businesses by using social media. It was the thing to do.
They had best practices for real estate agents. I always wondered how they became experts.
Fast forward to 2023. The gurus are back and now they are teaching agents how to use AI (artificial intelligence) in their businesses.
These experts are going beyond the best practices and speaking about the future of AI in the real estate industry.
They already know what the future looks like. Apparently, it looks good for people who can speak to the real estate industry about AI. We don’t really know how it looks for those who integrate AI into their real estate businesses.
Personally, I am holding off until AI can enter listings into the MLS and correctly write contracts and edit my photographs with a few verbal instructions or better yet without my intervention.
When AI can flawlessly fill out IRS tax forms in such a way that I not only save money on taxes but on tax prep too.
For now, I’ll do my best to ignore the AI experts.